Search results for "Communication styles"
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Which are the communication styles of anti-tobacco spots that most impress adolescents?
2019
Abstract Objectives To evaluate emotions and opinions of Italian adolescents aged 13-18 years old about different anti-tobacco spots delivered by the mass media campaigns over the world. Methods A multicenter cross-sectional study was conducted. Italian students from different regions were enrolled. A video that collected 7 anti-tobacco spots from all over the world. The spots describe the tobacco dependence, the health damages and the tobacco components using different communication styles (funny, scientific, dramatic, comedians, shocking, and sad). Information on age, gender, smoking status of family and peers were gathered. Descriptive and univariate analysis of emotional and cognitive r…
Psychometric Properties and a Preliminary Validation Study of the Italian Brief Version of the Communication Styles Inventory (CSI-B/I)
2020
People will typically develop a communication style that tends to be coherent with their own fundamental personality traits. The current debate on communication style acknowledges the construct of adaptive behavior as an appropriate area where to include both the strictly personal aspects and social learning and cultural assimilation, which translate into communicative style as a specific form of adaptation integrating the behavioral and personality perspectives. Due to the lack of instruments in the Italian psychometric scenario to assess communication styles, the present study included the translation and validation of the Italian short version of the Communication Styles Inventory (CSI-B…